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The basketball-themed PSAs are a part of a new campaign through the Epilepsy Foundation, designed to increase awareness on seizure recognition and first aid.
The Epilepsy Foundation, in partnership with the CDC, have released a series of new Seizure First Aid service announcements.
The basketball-themed PSAs are airing on the CBS network's Philadelphia and Chicago affiliates and on the CW Atlanta affiliate leading up to and during the NCAA “March Madness” basketball tournament. The foundation’s new #ShareMySeizure education initiative features the PSAs in order to assist in general public awareness about seizure recognition and first aid.
According to the press release, 1 in 10 people will have a seizure over the course of their lifetime, and 1 in 26 people will be diagnosed with epilepsy. Therefore, awareness could be the key in getting a person the help that they need in an emergency situation. In order to give context to Seizure First Aid, the PSAs feature a basketball player who has a seizure during a game, and his teammates stay by his side. The PSA will highlight the foundation’s steps to remember basic Seizure First Aid: stay, safe, side.
For more information on Seizure First Aid, visit the foundation's website atepilepsy.com/FirstAid.
The #ShareMySeizure initiative is in its 3rdyear of a 5-year grant with the CDC. It includes strong digital and social media components featured on the Epilepsy Foundation’s channel, CBS Local websites and newsletters, as well as CDC platforms. The first 2 years focused on education about the many types of seizures associated with epilepsy.
Epilepsy Foundation Launches New TV Spots to Promote Proper Seizure First Aid [news release]. Landover, Maryland. PR Newswire website. Published March 4th, 2019.https://www.prnewswire.com/news-releases/epilepsy-foundation-launches-new-tv-spots-to-promote-proper-seizure-first-aid-300805352.html. Accessed March 6th, 2019.